Okay I am going to get a bit geeky over here, I have a degree in Digital Marketing and have worked in content marketing, advertising, press, TV and PR to name a few since graduating! So I thought I would use what I have learnt to help my lovely readers!
SO lets get down to it… SEO.
First things first, What does it all mean? Let’s do a quick fancy acornym breakdown so you don’t get lost along the way!
SEO – SEARCH ENGINE OPTIMISATION
Optimising your website so that it appears higher in search engine results for your chosen keywords.
DA – DOMAIN AUTHORITY
Domain Authority (DA) is a search engine ranking score that predicts how well a site will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, the higher the score the better.
PPC – PAY PER CLICK
Pay Per Click advertising is when you literally pay google to advertise your website and when someone clicks on your website you ‘pay’ for that.
CPC – COST PER CLICK
Cost Per Click is a PPC Advertising term and basically means the amount of money it will cost or does cost you when someone clicks on your advert.
SEM – SEARCH ENGINE MARKETING
This term covers both SEO and PPC and deals with any marketing activity involved with improving your position in the Search Engines.
SERP – SEARCH ENGINE RESULTS PAGE
A search engine results page (SERP) is the list of results that a search engine returns in response to a specific word or phrase query.
Here’s where the real big dog in the SEO world comes to play. Keywords, in a nutshell, are words and phrases that are found when a searcher ‘searches’. Put very simply – they are words or groups of words (‘terms’) that someone types in when they want to find information on a search engine like Google. They’re also what enables your blog to show up in relevant search results. However, the world wide web is so saturated now, that being on the 1st page of Google search results page is a bit like winning the lottery – basically impossible – but once you do, girllll do you get some money. That’s why it’s still key to use key words and increase your blogs domain authority to have a chance of winning the SEO lottery!
Below is an easy example of how google uses keywords:
You know when you type in a search on google and it auto fills your sentance (like below) this is an example of the most searched terms related to the typed word in the search engine. Below is an example of when I typed in ‘Best Make….’
Okay got it? So now lets look what happens when you click on best make up brushes. Apart from the sponsored content… which I admittedly tend to ignore because well, the reviews are paid for rather than organic. This is what comes up on the search results page. Having scanned these pages over it’s clear they are all very thorough, very long, and hold a lot of useful content and comparisons as well as authoritative domains which makes them the top players in this field, according to Google.
The most important part of SEO is to do keyword research.
Head over to the Google Keyword Popularity Tool and spend some time researching keywords to better understand which words drive the most traffic. I recommend creating a free account on AdWords which is what I did, then search for the keywords you think are most likely to be searched related to your blogging niche – for example if you are a beauty blogger: type in make up and see what the most common searched word comes up after and include this in your post to increase the chances of this being at the top of the search engine. Adding your city and county will give you local search results to review, plus some fab ideas for blog posts that fit with what people are looking for.
So what makes high quality content…. well high quality?
Because hello? What blogger doesn’t love a checklist?
Ask yourself these top ten SEO questions:
- Is it shareable? Would you share it? – Make sure you create social media sharing buttons. More sharing = more exposure = increasing your blogs reliability as a credible source on Google.
- Can it be scanned quickly? People have increasingly short attention spans, I mean you’re probably already bored of this post… but you know that its useful information so you’re sticking around, right? That’s a bit how SEO works! So keep them engaged by using short paragraphs, images, bold text, bullet points, lists, quotes etc to make the text easy on the eyes and easy to digest.
- Are you using correct grammar and spelling? Proofread. Proofread and then Proofread again.
- Are you using links? Back link to credible sources, relevant information for your post. Google love a good credible source, as it makes your page look more trustworthy and reputable.
- Checked out your competition? Competition is fierce – figure out who the big players are in your niche – is your content on the same level? If not you need to make it better, you need to beat the competition. This is an industry after all!
- Does your content load quickly? Change your site host if not. People get bored easily, and they will just click straight off your site if it takes too long, it’s the harsh truth!
- Is your content looking snazzy on mobile? I’m guessing your reading this on your phone. Probably an Iphone… and guess what? So are your readers, so make sure your site is fully mobile responsive.
- Are your URLs short? Top ranking pages have shorter URLS.
- Are you writing lengthy, helpful content? From my research, 1000+ words ranks best in organic results on google, that seems a lot right? But that’s how google sniffs out the good stuff, and provide thorough and helpful specific details.
- Does your content feature a call to action or next step? ‘Read more, go to my online shop, follow me on my social media channels…’ make sure it is clear and specific.